Want to Grow outsourcing business in India?Treat every customer like your first customer

I was reading the blogs of Box.net toay, when I had a
chat with Aaron. Its really great little article
posted there. I am sure all outsourcing/offshore
companies in India can be benefited from it.

Treating every customer like your first (customer)

I figured I would take some time to chat a little
about our customer support mantra here at box.net. As
a consumer, I can easily say that customer support is
one of the most important attributes that any
ecommerce or service-oriented website can focus on. At
the end of the day, no matter how well you build your
application, how fast you process my order, or how
reliable the shipping company is, the customer will be
left with some type of question. Granted, not all
questions require a unique response, and often times a
simple FAQ page will suffice. For plenty of questions,
however, an FAQ page is too cold, and it is much
easier and friendlier to chat or email with a live
rep. This is why we do our best to treat every user
(our relationship with them) like they were our first
customer. I remember the first time our toll free
number rang, and how excited I was to answer it. This
was the first time it hit me that people were actually
using Box.net. The joy that brought is unquantifiable,
regardless of what kind of problem they were having.
To this day we do our best to keep this level of
energy alive in our calls and emails with users.
Although our responses have begun to appear more
brief, this is only a function of the number of emails
and calls we receive. Thus, I appeal to any online
service to ramp up their customer support. It gives
customers an added sense of satisfaction, and
definitely helps when it comes to referring friends.
It seems to be working for us.