Outsourcing & BPO biz Blog

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Segment Your Email Lists

No matter how hard you try to get your email list membership to open your emails or respond to your offers...there will always be a percentage that will be more responsive than the rest. Your top 15-25% of your email list membership is the focus today...

Let me tell you a true story:

My wife gets Victoria Secrets catalogs in the mail about once a month to every 6 weeks throughout the year.Back in October she placed an order online... and guess what? In November, she started receiving about one Victoria Secret's catalog every 7-10 days instead of every 30 days.She went on to place another couple orders... and guess what? She now gets Victoria Secret catalogs almost every 3-7 days instead of every 30 days. Do you see what happened here?

HOW to segment your email lists:

Step 1: Identify your most responsive segment.

This might include:
Those who have OPENED your HTML email or
Clicked on any of your links or
Responded to any of your survey's or
Made any purchases in the past 6 months.

Step 2: Create a new list to export these members to and setup a delivery schedule or editorial calendar or new 'offers' that will be mailed to them on increased delivery basis.

Step 3: Step it up and deliver additional emails to these members (always giving them the ability to opt-out of all future emails).
WHAT to send to your most responsive members?

Additional discounts or special offers or

Additional insider reports or editorial information they can't get from your regular lists, or

Additional survey's from time to time.
These members are your advocates and will most likely become responsible for a larger bulk of your future sales.

Conclusion: Segment Your Most Responsive Email List Members
All of your email list members are not equal in value to your business so stop treating them that way.

Identify your most responsive list members by open rate, click through tracking or by purchases and increase the number of emails that you send with special offers, additional survey's or additional quality editorial content for your 'best' members. Bottom line is that this strategy will increase your sales, response rate and deliverability to your most responsive members.

MySQL-Formmaker: latest version: 1.4

MySQL-Formmaker: latest version: 1.4

Looks like this will be a nice utility to use........

Pervasive Computing

Dr. Sajal K. Das

das@cse.uta.edu

http://crewman.uta.edu

http://mavhome.uta.edu

Excellent Teaching Philosophy. I am highly impressed:

My philosophy is to educate students in developing aptitude and analytical skills for problem solving. I don't believe in spoon-feeding lectures or hand-out notes without providing insights and fundamental concepts. My classes are challenging yet interactive, where students have ample opportunities to express original ideas and thoughts.
Although I am very active in funded research and supervise every semester about half a dozen PhD and MS students (as a matter of fact I have been generating above 15 TLC every semester in the last several years), yet class teaching has always been my priority. I continuously revise course material, devote a significant amount of time to prepare lectures and formulate homeworks, and innovate effective teaching methods. I try to bring cutting-edge research and technology to the classroom environment. Indeed most of my research students were first motivated from my class lectures.

In my opinion, a classroom is a place for mutual learning. Then only the true mission of a total education be fulfilled. My teaching philosophy can best be described by the following quote from the famous poet, Rabindranath Tagore, who won the Nobel prize in literature in 1913.

"A teacher can never truly teach unless he is still learning himself. A lamp can never light another lamp unless it continues to burn its own flame. The teacher who has come to the end of his subject, who has no living traffic with his knowledge but merely repeats his lesson to his students, can only load their minds, he cannot quicken them."

Best Programming Languages of Dec. 2004

Hi All,

Its good news that PHP is doing very good & mostly it will be language of the year 2004.

Read the article & see the charts - how programming languages are doing:

http://www.tiobe.com/tiobe_index/index.htm

Looking for Technology Partners? Some rough guidelines are here:

Here is a general framework on which to evaluate a technology partner:

Technologies Required:
ASP/PHP/Perl/Java/C/C++,VC++
JavaScript,HTML,Cascading Style Sheets (CSS)
MS Access,MS Excel
E-Commerce Transactions, Payment Gateway Integration Experience
Mailing Lists Experience (Both custom and with Roving.com)
DB Management Experience (Backups, SQL Queries, Stored Procedures, etc.)

Experience:
How long have they been in business?
How many clients have they served?
What is the average experience level of each developer?

Costs:
How do they charge? Per project/ per month?
What are the rates?
Are there are any guarantees? How are bug fixes handled?

QA/Testing:
What is their software development cycle?
How do they perform QA?
How are bug fixes dealt with?

Response Time:
How quickly do you respond?
Is there a dedicated PM for each project?
How many concurrent projects is a team staffed on?

How Blogs are changing the communication network?

Its really interesting to know about various uses/success & failures of Blogging...

Worth reading the article at times.com....

http://www.time.com/time/personoftheyear/2004/poymoments.html