Page Rank of Google...What's it worth???

Being an SEO professional and a student of Chuck West, I am keep watching SEO news and techniques.

Recently, I have come to know about the truth for Page Rank of Google:

The toolbarPageRank number doesn't mean anything at all these days.

Don't waste another minute looking at it or thinking about it. In fact, I would highly suggest that you simply remove that feature fromyour Google toolbar (click on the down arrow next to the Google logo,select Options, and uncheck the PageRank box under Page Information).You'll be a lot happier surfing without it, because it's a completely useless measurement these days.Bottom line is that your rankings, traffic and sales aren't having any problems.

Why create a problem that doesn't exist, over a measurementthat means nothing?Before you all write in, up in arms because you've had it so ingrainedinto your heads that PageRank has everything to do with how your site will show up in the search engines -- it doesn't. PR is one factor out of many, plus the PR that you see in the toolbar is not anaccurate representation of true PR anyway. Look at any search results page and you'll see that the sites are in no way sorted in Page Rank order. That says a lot.

Yes, links are important, but PageRank isn't.