Outsourcing Partner from India

The Search Engine Rank War is ON.

Interesting tool: Visit: http://www.woorank.com

We are working hard to create Email based billing & Newsletter system.

In fact, we would love to create a marketplace, where professional people/consultants
will answer the questions through emails & charge for each email.

We have already initiated initial research & the results are positive to go ahead…

Lets see what future hold for us…

I meet many people who only wants to send emails without knowing what should be sent in email and how to build the relationship. Although email list building is a huge area and covers a broad range of topics, there are a few things you can do today to start building your list.

Here are 5 Tips to Quickly Build An Email Database.

#1. Give Something Away Free…

Its like "Give & Take" policy. You give something & take something. You give new information & take reader's attention and their time. When I say give something away, I'm referring to a free electronic report, an ebook, a video series or whatever is easiest for you to create. You see what you're really doing here is an exchange. Your giving your ideal prospect valuable information in exchange for their email.   Do this often and frequent enough and you'll start to quickly build your database.

#2. Focus..Focus & Focus…

If you can't focus what to send in email & to whom to send, then you will lose credibility in long run. When you're creating your free offer focus on a niche. When you focus on a niche you become the expert in that area. You don't want to offer an ebook called 5 Tips to be More Successful in business because it's too vague.  You're trying to be everything to everyone. Maybe create an ebook called 5 Tips to be More Successful as a Web Designer. When you send email, send it to a specific group rather than all.

One of the best strategy is: You can send group specific emails every week. And for all groups, you can send a general email every month or so.
#3. Build A Web Page for Your Free Offer

Once you know what you're going to give away create a web page.  Its a web page where people can read about your free offer and opt-in to your email database. What's important is that your landing page creates a sense of urgency.  If people don't feel an internal desire to act, then they won't opt into your email database. To create this internal desire make sure to offer your prospects something highly desirable.

#4. Give People What They Want (Not What They Need)

People act on what they want and not what they need.  So when you create your free offer make sure to give people what they want and not what they need.   One of the best places to find out what people want is by researching online social sites or online forums.
#5. Drive Traffic to Your Free Offer

Once you've nailed down your free offer it's time to drive traffic to it.  You can do this several different ways.  Here are what I've found to be the most effective ways to drive traffic:

    * Article Marketing with a Spin – make sure to only post your articles in directories that are related to your niche.
    * Forum Marketing – join an online forum and start posting comments.  Be as helpful as you can and contribute to the conversation. The way you get traffic is by creating a compelling signature in your profile.
    * Blog Commenting – start commenting on other blogs but do it with a specific intention.  Attempt to get the attention of the blog owner.  Once you get their attention send them a quick email and ask them if you could publish a guest article on their site.
    * Newsletter Marketing – sign-up for the Newsletters that are in your niche.  Then email the owner asking them if you could publish an article in their Newsletter.  Make sure to include a small signature at the end of the guest article with a link back to your free offer.

This blog post is re-written from http://www.communitymarketing.typepad.com/my_weblog/2009/12/5-tips-to-quickly-build-an-email-database-of-1000-leads.html#more

There are thousands of articles & hundreds of social media experts out there.
They talk about many things, but the crux of all is:

The key to be effective in Social media is: You have to interact with your friends(readers)
through your content. You content must talk to the reader in his/her style of understanding
& not just some book theory. Content writers seem to forget that there is an actual PERSON
reading their writing. You can't just talk at people in a classroom kind of environment.
Your content has to have a conversation with the reader directly.

So, its a challenge to produce good content for majority of your friends(readers) and
keep them craving for more…

I have received email from Amitabh Shah today.

We are happy to make a little impact to the future of India.

Thanks to Amitabh & all team members to make us a part of BIG movement.
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Re-published from Article: http://www.outsourcing-journal.com/jan2010-social.html

* Social media is becoming a game-changer. Companies, especially those with consumer products, ignore its use at their own peril and need to determine if their outsourcing suppliers have the capabilities to manage social media as a communications, marketing, and branding channel.

* Customer care and HR recruiting processes are early adopters of social media functions in outsourced services. Customers with consumer products can use social media to improve customer satisfaction and cut costs by having fewer calls to their call centers. Employers can attract better candidates using social media.

* Whether a buyer wants to add social media services to the scope in an existing outsourcing relationship or plans to establish a new relationship, buyers need to assess the supplier’s technology and as well as the talent in the offering.

Nowadays, its becoming very important to increase your own personal brand
to get more business & to increase your social importance.

Here are my 5 tips for Increasing Personal Brand in 2010

1. Be proud of what you do & Smash doubters

To make others happy, you have to be happy from within. Same way, if you want to deliver the best, you have to be passionate about your work first.
People love confident and happy people to work with.

You will always come across people who will have doubts of what you do. You simply have to stay positive, believe in what you are trying to achieve and allow yourself to be happy when something goes wrong.

2. Help People to find what they want & Solve their Problems

Become an expert on what it is other’s business needs and then demonstrate
how you will be useful to them and meet their needs. Once they have seen the relevance, you can get business.

3. Tell them Interesting Stories as if they don’t know anything

May of the times, we take our unique talents granted. Most people who are experts in their fields feel this way only. So, its a challenge to tell your unique talent & added values in an interesting way as if they don’t know anything
about your services. You can tell stories as if you are teaching someone some lessons.

4. Walk the talk
Make sure to do & act whatever you say. There should not be any contradiction between what you do and what you talk.

5. Build your brand on an on-going basis
Send Emails regularly with quality & good information.
Send SMS with timely information.
Write small articles & publish regularly.
Publish the blog on an on-going basis with pictures & videos.
Speak at different events.

Below is the email, which I write to one of the close friend.
In fact the email is written as a self explanatory story of what
happened to Infotrex between July 2007 to December 2009.
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I got below email few days back & looks like its a good opportunity to contribute to open source
software PHPList.com.

Today is 27th December,2009, and its good time to ask myself – What's Next in 2010?

The answer is:

- Find Blue Ocean Strategies, Spend more time for marketing & focus on finding clients who are ready to pay
on a monthly basis for our services

- Focus on Software as a Service Model and keep building more features for our own products:
SmartEmailMarketingSolution.com, SmartSMSMarketing.com, EmailChatSupport.com

- Focus on Building Quality team & skill up-gradation of each team member

- Focus on collaborating with Individuals & Associations

- Focus on providing lots of FREE services to people & businesses, so that
personal & company brand can be built

I think above 5 points are more than enough to follow in 2010 & watch the next BIG growth at Infotrex.

Thanks to all the clients of Infotrex, team members & all those who have helped to reach us to the
lever where we are now. Stay Tuned for Next Exciting things@Infotrex.