At Infotrex, We follow the "Simple 7 Steps SEO Process" to do SEO work:

Step 1. Understanding of Web-Site & Client (in terms of targeted clients, products/services, targeted geographic, Competitors etc.)
We ask many questions to clients in this phase as well as do research of our own. After this step 1, we get clear idea of client's business. We also ask to client how much money he/she wants to spend for SEO efforts.

Step 2. Keyword Research: After finishing step 1, we do keyword research & find out possible & feasible keywords for which the client can get quality web-site traffic & get top 10 rank in search results. We get approval of keywords from client once we finish keyword research.

Step 3: Start Measuring Web-Site Traffic: Before we start any SEO work, we start measurement of web-site traffic by installing Google Analytics in the site. We need FTP access of the web-site to finish step 3.

Step 4: On-Site SEO Work: We start changing title tags, file names, web-site content, hyper links based on keywords selection done in Step 2. For more fresh content, we install WordPress Blog or blog from Blogger.com (depending upon client's choice). We create site maps & make sure that there are no broken links in the site. For any dynamic web-site, we make it search engine friendly by using a technique called "URL Re-Writing".

Step 5: Off-Site SEO Work: We start writing lots of content (like Press releases, Articles, Blogs, Social Book Marking, Social Media Marketing, Discussion Forum submission etc.) & then start submitting it to many web-sites.

Step 6: Repeat Step 4 & 5 on an on-going basis & every 2 weeks measure web-site traffic using Google analytics.(See Step 3).

Step 7: Use Alternate Methods: Depending upon client's budget, we spend money for Paid advertisement (Google Adwords) or we collect emails of prospective clients & do email marketing. We also do text marketing if needed.

We can also consider creating e-book and giving it away free. We also consider creating viral social application which can be used by many people on facebook.com or as a widget on their web-site or Blog etc.

Above simple 7 Steps process has brought very good results for many of our clients based in India, USA, Canada, Italy, Ireland etc.

To see our examples of work, please send an email with "SEO Sample Work" in subject line & send it to: ankur@infotrex.com or call on 313-447-1275.